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| Additional Info About peonyolive3 |
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When you are trying to convince another webmaster to link to your site, you have to know that asking for a favor will yield limited results. While tit-for-tat has been played out over the years, many webmasters and SEOs no longer pay attention to it. But what if you took a collaborative approach instead? Let's find out how that works, but first, let's go over some basic concepts.
Content is King
Not to beat you over the head with it, but the quality of your content will have the most bearing on your chances of getting a backlink. The most effective link building strategy won't help you if you don't have anything people would like to link to.
Hence, your primary objective should be to create content that will soon be in demand. You don't have to write a giant dissertation, but you should have some meat in it that they can get their hands on. Writing may not be your thing, but you can always give someone the highlights and have them write it for you.
In addition to traditional blog posts, you could also upload a video or record a podcast. Podcasts can be a great way to ensure people stay on top of their game and, more importantly, they keep coming back to see what's new in your industry.
Discover where you can help your content
Collaborative approaches start to take effect here. When trying to pitch content to high-traffic websites with articles similar to yours, you're likely to get rejected. Find a website where the content is sufficient, but not in a style that your content would excel in. This is the trick to finding a website where you can provide the most value.
Searching on Google is surprisingly easy.
Find similar content to yours that discusses topics that you do in depth, but not covered as much. You will get content written by writers who lack your expertise in certain areas, and that is your chance to offer to offer your expertise, and, incidentally, your link.
Backlinking Outreach: The Collaborative Way
A common approach people take when they have some content that they think everyone ought to link to due to its awesomeness is to shout it from the rooftops, or in this case, in an email. The best way to let someone know you have this great piece of content is to tell them to check it out and link to it from their website. You could do it in a straight-forward way, but it's not going to get you the results you wanted.
The best way to go about this is to look at it like you're on the same team. There's no sense in huffing your own horn; you're asking if you can assist them in this specific area in which you feel fairly certain that you're much more knowledgeable than they are.
It would be best to talk about their content and how your expertise can complement theirs. As a first step, you acknowledge what they are doing is great; then you offer your expertise in this related area. That was the point of the email. What matters is that you didn't offer your link in the initial email; you just said something like:
Thanks so much for mentioning x strategy. Have you ever tried y? Unless you don't want to do that, I'd be happy to work with you. Just let me know when you have time this week, and we'll set up a call.
Your offer to help them comes before you ask for a link. Because of this, they're more willing to engage with you because they know you're knowledgeable about the subject.
Your objective in this call is not to sell your services; rather, you will provide some pointers and engage with them generally. Ask them to pick your brain a bit. Whether or not you end up on a call with the company, once they respond, you can ask about link placement almost as an afterthought.
This approach pays huge dividends. Not only does such a strategy usually yield more links than simply pushing out your content, it also shows your expertise in that particular subniche. This can lead to some interesting opportunities down the road.
Check out the link below to see how effective this can be using Teammate Technique.
Many approaches to link building are effective, but they all require time and effort. We can help if building your backlink profile is important to you, but you do not have time to do all these things yourself.
http://www.docspal.com/viewer?id=- |
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