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Similarly to Pocket, Google Discover curates content based on user preferences. A user's location, search history, browsing activity, and other app usage are used to display content based on these factors. Even though it has significant privacy implications, users can also personalize their reading experiences. Mobile devices and computers running the Android operating system are required for users. You can also find it in the Google and Chrome iOS apps.
It is still in development and has a relatively small user base, but its popularity continues to grow among Android and iOS users alike. It is therefore important to consider when it comes to SEO and linking.
Challenges Ranking Google Discover Articles
The only way to find out how your articles rank on Google Discover is to use Google Analytics because it does not show Google Discover as a referral source; it only shows the organic traffic source. As a result, it becomes hard for content creators to optimize their content for popularity within Google Discover. You can gain clicks using some tried and tested techniques. In addition, it serves as a barometer of the kind of content to look for in terms of quality links for SEO.
Search Engine Optimization: How to Rank in Google Discover
Some of these methods are against Google's recommendations. In Google's Discover Guidelines, they explicitly discourage the use of clickbait headlines or of headlines that provoke rage or stimulate morbid curiosity. The challenge will be finding the right balance between a headline that gives away too much so that the reader will not feel the need to click through and outright clickbait that practically begs them to click.
Emotional Headlines
Whatever the medium, whether it is social media, a SERP page or Google Discover, certain truths are universal. Clicking on a headline that is emotionally appealing is more likely. It's a fact of life, something that can't be changed. Remember that when creating content, and make sure to highlight its uniqueness at the same time. Your headline should reflect a rare event if you are writing about one.
Start a Question-and-Answer Loop
For a reason, these are common features in direct response copywriting. Thus, using them in other areas is a no-brainer. One is an article title. Create an enticing or controversial question based on your content, then answer the question in your article. Make your headline compelling, and you'll get people to click.
COVID Content is King
As of now, Google appears to be ranking COVID-related content differently for Discover than it does for organic SERP. Lower ranked articles tend to do better in Discover than their higher rank counterparts. Therefore, if you've been frustrated with the performance of some timely articles you wrote around COVID, they may find new life in Discover. In terms of authority link building, it's unclear whether this will help.
Age Doesnt Always Matter
If you've noticed, Google's organic search rankings heavily weight recent articles. Discover does not necessarily cover popular topics as much. Older articles will be shown if they meet other Discover criteria.
Perpetuate The Bubble
One truism about social media is that people's feeds tend to reflect their political beliefs. As a result, a person only receives content that reinforces their existing beliefs instead of challenging them. With Google Discover, it seems the same is true. Utilize political demographics to get your article noticed by the intended audience.
Keep The Lists Coming
Bloggers still love listicles, and it seems Google Discover does too. Their Discover feeds consistently do well over time. There are formats such as: Don't do these five things; 15 Reasons Why You Should; 10 Ways You Can
Discover is Here To Stay
Playing the waiting game when it comes to Google Discover can be tempting. Nevertheless, it appears to be gaining traction, and it utilizes a different algorithm than organic search. For these reasons alone, it's crucial that you take this into account when creating content and curating your backlink profile.
Quality Link Building
When it comes to building backlinks and therefore boosting your ranking in SERPs, we can assist you. Our customers have repeatedly told us that we are among the best link building services they have ever used. Come find out why!
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