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For lots of applications, the speed of data production is a lot more vital than the volume. Real-time or nearly real-time information makes it feasible for a business to be much more nimble than its rivals. For example, our colleague Alex "Sandy" Pentland and his group at the MIT Media Laboratory used place data from cellphones to infer how many individuals remained in Macy's parking area on Black Friday-- the beginning of the Xmas purchasing period in the USA. This made it feasible to approximate the retailer's sales on that vital day also prior to Macy's itself had videotaped those sales. https://www.myvidster.com/profile/tirgonsouz |
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